Are you ardent to start selling online?
But don’t have an idea to begin?
The year 2020 and beyond is moving towards online platforms.
Starting a business seems like a very exciting endeavour to embark upon and for those who are already very excited about the product and service they plan to offer.
However, some concern should be exercised when actually starting the business, especially if it is done without careful thought and planning it could end up being a costly mistake and an overall bad experience.
Let’s talk about building an entire virtual storefront with branded products, of course, real live merchandise-returning customers, and everything with you in charge.
Yes! That’s E-commerce.
Building an e-commerce store, finding profitable products, reaching to customers, selling the stuff-everything on the internet
… That’s E-commerce Business.
First, let’s highlight the current situation and how the behaviour of people is changing!
The COVID-19 Global Pandemic certainly is one of the crucial events of 2020 and it will have implications that last well for years! The situation has rapidly changed. People are avoiding public and crowded places. The amount of people has dwindled from thousands to hundreds and from hundreds to tens in social places.
It seems COVID-19 impact, isolation, and social distancing measures have boomed the E-Commerce industry.
2020 is going to be the year for many people to start learning an e-Commerce business from scratch.
Well, you are in the right place! You have certainly found the guidance which you were looking for.
This guide will show you a road towards doing a successful business. This life-changing guidance will help you establish a fully functional e-commerce business from scratch.
The Ultimate Steps to Follow and Build an E-Commerce Business
1) Select the Niche for Your E-Commerce Store
2) Brand Name and Business registration
3) Select the E-commerce Platform
4) Create Your Online Store
5) Attract Customers to Your Ecommerce Store
We will go step-by-step through the entire process to start an ecommerce business and make everything as simple as possible for you.
1) Select the Niche for Your E-Commerce Store
If you have made your mind that e-commerce is the right business to do, then Congratulations!
Now, the first step is to decide the right product niche. For most people, it is the toughest job to come up with a profitable idea. Most people spend weeks or even months on it.
Several steps to find the right niche for your e-Commerce business:
Search for customer interest: First of all, gauge the people’s interest. Use different techniques like keyword tools – such as Google Keyword Planner or Helium 10—to find keywords with good search volume and educate yourself. Or any niches which provide a solution to the customer’s problems.
Analyse the competition: When you select the niche, then next is to conduct competitive analysis. This can be done by checking the Amazon, eBay, Shopify, Woo-commerce sites for competing products. Price is the best way to compete.
Set the margins and pricing: With e-commerce businesses, the product margin has to make sense. Pricing is the most important consideration. This can be a difficult thing in today’s market, particularly if you’re entering a competitive niche.
Buy an existing e-Commerce business: If you have the capital, buying is an option to consider. If the business meets your profit goals, it will prove worthwhile.
2) Brand Name and Business registration
Once you have chosen the niche and select the product, the next step is to register your brand and business.
If you want to begin a successful business, you need a brand that connects with your persona. There are some basic steps you’ll need to take.
- Register Your Business
- Pick Your Store’s Name
- Get Your Business Licenses
- Get Your Employer Identification Number (EIN)
- Apply For Business Licenses and Permits
- Find the Right Vendors
- Logo Creation
- Get Visual
3) Select the E-commerce Platform
An operating system for your online store is known as Ecommerce platform. You have a great idea of what your business looks like. You have your target market, your product niche, and your brand name.
The next step is to choose the right platform to build your e-Commerce business. There are multiple platforms available such as
Shopify
Woo-commerce
Magneto
Search each of them according to your need. They have their own customers’ markets and packages.
Now the question is do you require Web hosting?
Web hosting is important as you start an ecommerce business. Depending on the ecommerce platform, hosting will be a more or less complicated aspect for you to deal with.
» If you’ve chosen a Shopify then you have hosting handled for you by the Shopify system itself. In other words, no need to worry about any of it.
» If your choice is WooCommerce, WordPress, or another self-hosted eCommerce platform, then hosting is something you’ll have to take care of yourself.
4) Create Your Online Store
Once you’ve legally registered your business and started thinking about design, you need to register your domain name and any redirect URLs that might be relevant. You’re going to need the design info you settled on in the last step now, when you finally build your store.
5) Attract Customers to Your Ecommerce Store
Once you have settled everything, now it is time to market your store. Use social media platforms to spread the word about your new business.
If you are newly stepping into the business, customers may be reluctant to buy from you and that might be a risk. You have got to beat this in the starting stages of your business. Just visualize you have the best products or services from the selected niche with you which can solve people’s problem, but what happens if you don’t know how to market and plug it in. So get some insights about digital marketing techniques like content marketing, search engine optimization, social media marketing, search engine marketing. Also, promote your Ecommerce store by advertisements. Your marketing efforts will be one of the most vital components of launching your business.
Let’s be ready to face it. Scaling your business is difficult. It requires outstanding exertion. Like whatever else throughout everyday life or in business, you need to devote effort if you’re hoping to receive the rewards.
Try not to consider the momentary result of your work. Look to the long term and future benefits. Build sincere value and look forward to supporting your customers. Show care and concern for them. That ought to be the foundation.
From that point onwards it’s only a question of making a move and putting the work to scale.
